Registered trade mark gives your company exclusive rights over registered distinctive signs – such as names, logos, colours, images, patterns, shapes, packagings of goods, or sounds – which identify your products and distinguish your goods or services from others.
In most countries, trade mark protection lasts 10 years, starting from the date of your trade mark application. You can then renew your trade mark protection for 10 years each time, for as long as you like. When you own a trade mark, you can sell it to someone else or give them permission to use it through a trade mark licensing agreement.
For registering a trade mark for your Estonian company you have three different options.
1. If you only plan to trade in Estonia, you might need protection only in Estonia. In this case, you can register a trade mark with the Estonian Patent Office.
2. If you need protection in all EU countries, you should register European Union trademark with the European Union Intellectual Property Office (EUIPO).
3. For international protection, in particular if your company trades outside the EU, you can register your trade mark with the World Intellectual Property Organisation (WIPO).
Registering a trade mark might carry a substantial cost and take several years depending on the trade mark you apply for.
If you need any help with trade mark registration we suggest contacting Trademark and Patent Office Käosaar.
Please note that filing for a patent follows different rules. Read more here.